So with Microsoft’s new Windows Phone 7 platform getting uncharacteristically good reviews from just about everyone, naturally my thoughts turned to a less glorious moment from the company’s recent history: the Kin phone.
I still can’t quite believe that what happened with the Kin really happened. You can read one rendition of the full story here, but here’s the digest version if you’re pushed for time:
2008 – Microsoft buy Danger, maker of the Sidekick (legendarily the phone which helped Paris Hilton to leak her address book).
2008-2010 – Using Danger’s people and technology as a starting point, Microsoft develop a secret phone project called Pink.
Total cost of development: $2bn.
April 2010 – The phone is launched under the product name Kin.
48 days later – Microsoft throw the whole thing in the bin and discontinue it.
There’s little doubt that the phone was a commercial failure on launch – and no shortage of theories as to why that was.
In reality, its almost immediate removal from the shelves probably had more to do with Microsoft’s reluctance to allow it to steal focus from Windows Phone 7 than anything else.
But it still fascinates me that the company was so dysfunctional that it ever let the thing come out in the first place, if it was to be scythed down so quickly afterwards. (The story probably tells us something about the psychology of over-large organisations – prone to lack of communication, silo-based working, and in-fighting. But that’s a whole other blog post.)
The Kin’s marketing was something else: super-styled graphics, clever-clever phraseology all over its packaging, and verging-on-tryhard ads featuring the kinds of hipsters Microsoft hoped would be all over this device. They really, really pushed the boat out.
Which it why it’s especially brutal that the the Kin website now looks like this. Ouch.
(The original homepage code is still there, by the way: it’s just commented out.)
But don’t worry, if you’re one of – say – the 5,113 people who’ve actually connected your (now collector’s item) Kin to Facebook, you can still get help here… while the rest of us marvel at how much time, effort and money went down the toilet on this thing.














